Case Study: Promotional Pull-Tab Giveaway Drives Restaurant Traffic When Temperatures Drop

You can’t swing a cheese curd without hitting a pull-tab ticket in Wisconsin, where they are a staple of bar culture and people can’t get enough of these irresistible little games.

So what happens when you combine the can’t-stop-the-pop appeal of pull-tabs with free food from a popular sub sandwich chain?

Aw geez! You get customers in your stores is what you get, even when the icy spring temperatures make it awfully tempting to order online.

Multisensory Appeal with a Side of Cheese Fries

At Cousins Subs, a sub sandwich chain with 90 stores across Wisconsin, Marketing VP Justin McCoy knew a pull-tab promotion was just the ticket to drive Wisconsinites into the restaurants during the frigid months of March and April.

Combining the irresistible multisensory appeal of pull-tab tickets with the irresistible gustatory appeal of free Cousins Subs sandwiches and sides was a winner for the restaurant chain, with increased in-store traffic and plenty of social media buzz.

Read our case study to learn more about how promotional pull-tabs worked to generate marketing ROI and cheese steak cravings across Wisconsin, while leaving 10 lucky grand prize winners with a year’s supply of yum.

The Right Partner for High-Quality Promotional Pull-Tab Tickets

Like the perfect sub sandwich, the right pull-tab manufacturer is a mix of high-quality ingredients. From multisensory special effects expertise that goes into the creation of extraordinary print promotions, products and packaging to experience developed in the course of producing more than 100 million charitable gaming and promotional pull-tabs since 2016, H&H Graphics and Pull-to-Win Products deliver unmatched quality and customer service in the production of high-quality pull-tab tickets for charitable gaming and promotional use.

Like the charitable gaming variety, promotional pull-tabs are an incredibly effective way to drive excitement around your business, product or service.

Reach out to a member of our team to learn more about how we can help make your next promotional campaign extraordinary.